Website SEO – Content and Topics

So you´re going to need some new content for your site – so why not create an article or even a review of one of your products and then submit that to a few of the top Article Directories.

It´s not difficult to do, remember that you´re not writing for the SE´s, as I´ve said many times – so make it interesting and zappy.

Pick your topic, then pick your keyword, put the kw into the title of the article, try and use it in the first or second sentence and in the last one or two sentences. Use it in context and so that it makes sense for the reader – focus on the topic and the reader and then if you use the few rules above it will be not only found by the SE´s but also rated as relevant.

There´s lots more that you can do to syndicate  your article – keep coming back for more tips!!

Popularity: 1% [?]

Javascript and CSS

I´ve mentioned before that the SE´s can´t read javascript so be careful  – I´ve often seen sites that are over 90% JS and whilst they may look trendy and current, the SE´s have difficulty in ranking them for relevancy. Always try and include some text on pages that are heavy with js.
Where you can, move the files off page, similarly with .css files, they can be quite large and there is rarely ever any need to have them on your page.
Anything that pushes the metadata, or anything that the SE´s are looking for, lower down the page should be avoided – why make it harder for the Search Engines??
Search Engine friendly is our motto and should be yours too!!

Keep checking out our regular SEO Tip of the Day!!

Popularity: 1% [?]

Search Engine spiders could enter your site on any page – they are not necessarily going to enter on the home page and, in fact, it is unlikely that they will do so.
As part of your SEO strategy you should make your site as “crawlable” as possible so the the “bots” can easily navigate throughout the total site using the links they find on each page.
Although most SE bots will look for the sitemap so they can crawl the site in it´s entirety you should ensure that you have a link on each page to your sitemap and not just on the homepage.
If you also have a logical page structure/linking hierarchy in the sites architecture then you´re not only making it easier for your visitors but for the SE´s too – it´s a win win situation!!

Look out for more of my tips this coming week!!
Stu

Popularity: 1% [?]

SEO Tip of the Day 5 Apr

While you are investigating the elements of your website to improve your rankings it´s also a good time to give it a spring clean. Is all the content accurate and up to date?, is there something that you can add to attract more customers?, is there something that you can do or add to make your visitors stay on your site longer?, can you give them something to participate in? – maybe add a video – they´re a highly effective marketing tool.
Maybe now is the time to add an opt in box – tempt them to sign up with a free report or information, even a prize draw of some sort, think about collaboration with local businesses, association with other businesses gives you credibilty in your customers eyes too.
Although most of the above won´t help you with rankings it will help you with your customers and that ultimately is what you´re trying to do. Often, it´s easier to double your sales conversions than it is to double your traffic.
Of course, any improvement in your site may just help it´s rankings as well – so you have nothing to lose but a lot to gain!!

Keep watching for more tips!!

Popularity: 1% [?]