Website SEO

I know that I’ve already talked a lot about keywords but it really is at the start of the whole process and I can’t tell you how important it is.
You may have noticed now that Google has rolled out a new service for it’s Google search box – it’s called “Google Instant” and as you type in your search word it types in contextually relevant words. Now this is going to have a disturbing effect, not only on the searchers behaviour but also for the person who is paying for PPC advertising.
Firstly, the searcher for a particular term may choose to take advantage of a word or phrase that Google throws up for them – it may be relevant to their requirements but may be detrimental also to what you are trying to achieve with your SEO.
For instance, my website here is SEO’d to target one main keyword “website seo” – it appears in most metadata, titles and descriptions etc and I rank in the top 20 with 103,000,000 competing pages – pretty impressive for a site that’s less than a year old. However, if you type into Google’s search box the keyword “website seo” then instead of being able to display the relevant pages, you will now be offered relevant keywords that Google think you may be looking for, ie this is what displays..

website seo analysis
website seo checker
website seo tools
website seo tips
website seo services
website seo rating
website seo evaluation
website seo software
website seo audit

None of these keywords I attempt to rank for and should the searcher decide to opt for a synonym then my website would not be displayed.
Google is attempting to alter the behaviour of the searcher and offer them a more relevant search, which I commend, however, in the future it is going to require a different approach to SEO and the selection of keywords combined with trying to second guess what the searcher is actually looking for.
Personally, I think this is going to have a tremendous impact on the way websites are SEO’d for the future.
Keep checking back, because I’m going to be writing a lot more about this subject!!

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Keyword Density

Although keyword density is a parameter that you should be aware of it is not always that critical and as long as it is used sensibly and within context in the content of your site, it shouldn´t really represent too many problems.

An easy way to look at keywords on the page is, in Firefox (which should really be your default browser!!), type the word or phrase into the Google Toolbar and click the highlight option and you see that every occurrence of that phrase will appear highlighted!

It´s a quick and neat way to get a visual overview of your keywords on a page and to check that you´re not over using them.

Good luck and remember to check back for more SEO tips!!

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Internal Page Linking

One of the ways that the SE¨s determine relevance and therefore ranking is to examine the internal link structure of a website. That is, the way that the pages link to each other across the Site. Since they can´t really understand the text of the Site they can understand the relevance if pages link to each other rather than 10 pages that appear to have no connection with each other.
Always try and use synonyms (remember Latent Semantic Indexing??) and other relevant keyword/phrases that support the general topic of the Site.
Try also to make it look a general and generic link that fits in with the page, the site and makes sense to the viewer as well. All link building on your site should be seen as “natural”, remember that the SE´s place great “import” on links, including internal links so plan out what you intend to do carefully befor you actually implement it.
Keep checking out for our Great Tips of the Day!!

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Website SEO – Content and Topics

So you´re going to need some new content for your site – so why not create an article or even a review of one of your products and then submit that to a few of the top Article Directories.

It´s not difficult to do, remember that you´re not writing for the SE´s, as I´ve said many times – so make it interesting and zappy.

Pick your topic, then pick your keyword, put the kw into the title of the article, try and use it in the first or second sentence and in the last one or two sentences. Use it in context and so that it makes sense for the reader – focus on the topic and the reader and then if you use the few rules above it will be not only found by the SE´s but also rated as relevant.

There´s lots more that you can do to syndicate  your article – keep coming back for more tips!!

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