In today’s world it’s becoming really important for all companies, whatever their size, to have a web site to push their products and services from. Even small local businesses servicing small niche markets can significantly gain from an online profile.

A uncomplicated web site can be a great lead generation resource for a small organization. The website does not require the capability in most circumstances to take actual orders placed, its main function can be to showcase goods and capture the details of customers so that they may be sold to in the future.

Or it’s possible its purpose can just be to put the business’s contact numbers and contact information in front of prospective customers when they’re in need of their services. More and more people are looking on-line for items and services they need instead of picking up the conventional telephone directories. Therefore not having a visible on-line presence has become a massive error.

But a web site on it’s own does not equal an on-line presence. Folks have to be able to find the web site once it has been published. To appear at the top of the main search engines, the web site should be enhanced for the search engines. Search engine optimisation, also often known as ‘SEO‘ is the component of the equation that a lot of smaller businesses don’t do.

Search engine optimisation involves very careful choice of the words and phrases which actually display on your web pages and specific placement of those key phrases on your website. Website positioning also requires building inbound links to your web site from other people’s web pages.

Engines like google rank web pages in their listings based on the significance of content and on the quantity of recommendations the website has received, with inbound links in this scenario being thought of as recommendations from other site owners. The drawback is though, without the best software, link making from other sites can be quite cumbersome, and that is why small businesses are well recommended to make use of skilled seo service providers to do the task for them.

Consequently my guidance to small companies is always to invest the minimum on web site creation, always keep it basic and in its place invest much more on search engine marketing providers.

A site that ranks well in the search engines will attract a lot of targeted traffic and will make lots of online business for even small companies. We have watched quite a few of our small business seo services customers earn a lot of money in new business thanks to the high rankings of their new web sites, they have literally been stunned by the effects online advertising can have. Their sites have literally paid for themselves in as little as a couple of short weeks!

Acronyms are all the rage!

If you’ve been doing any keyword research at all then you’ve probably found that in most searches, and quite often in Google SERPs too, you come across small apparently meaningless acronyms that somehow your search has dug up.

In this fast paced world searchers will often use them as they may be specific to their industry or niche.

If you’re confused about them or really want to discover what the hell they are – then try this nifty little tool to get to the bottom of them…

http://acronymfinder.com

Good Luck

Keep coming back for more tips..

Stu

Are you currently looking all over the net for good search engine optimization or website SEO strategies? If that is so, you’re not by yourself. Search Engine Optimization is without a doubt a hot issue simply because only a few individuals understand the most effective methods available. Now we have compiled some of the best strategies that new and seasoned Online Marketers alike can benefit from.

The following tips include:

Make use of the “Yahoo Site Explorer” to determine exactly what backlinks your main  competition have. Simply by targeting exactly the same inbound links, you actually boost your probability of ranking much more highly for your preferred keywords.

Don’t jump from one website to another. Specialized research has shown that the more successful and modern your site is, the more highly it will rank. Jumping from one venture to another usually means that you will have a lot of web sites which happen to be merely “okay,” and not any which are excellent enough to rank highly for what you would like them to.

Continue to look closely at the meta tags. A number of individuals say that the meta descriptions and keywords do not matter. Whilst Search Engines might not grant these the amount of weight as they used to, there are several smaller sized engines that still do. It really is still unclear at this time if the top search engines like Google give them weight, but many industry experts have found that they can still really make a difference. All it takes is a couple of seconds of your time for each and every content page, therefore it’s worthwhile.

Quality content still rules. Although some online marketers are committing almost all of their time in search of ways to game the Search Engines and create content without having to lift a finger, smart marketers continue to be creating (or outsourcing) high quality content that will make a difference. If you think about it, sites on the internet that continually rank for very competitive keywords make use of content that searchers really want to browse. If this sounds like your main aim, that is what you should be creating also.

One of the more contentious suggestions is that duplication of content is absolutely not as huge of a deal as many people make it out to be. Google itself has said that the actual duplicate content penalty is applicable much more to websites which may have duplicate content on their own site as opposed to across totally different websites.

This means that if you would like to quote another blogger or article, or make use of something which you are free to reprint on your site, it ought not to really make a difference. It could actually add a positive experience for the reader! Pretty much all the top websites make use of shared content from the same sources (think: the Associated Press).

Put all these SEO tips to use and you ought to see great results. However this is certainly not an all all-embracing list, but yet hopefully it contains some particular things you have never discovered before.

It is a challenge for any company that really wants to stand out on the web. Google has over a billion websites listed alone! All competing with your website for a piece of the action. So how can your website stand out from the rest? A experienced SEO company will be able to assist with SEO services but how about the other methods?

The way business works has changed forever. If we go back a short while ago, people still worked on traditional forms to choose their company. Customers would check out the local shops for what they wanted. The Internet has spun buying habits on its head. While the high streets are still open for the shopper that can’t wait for next day delivery, traditional methods of shopping aren’t utilised as much as they once were. Now business have to pick from an SEO company, a social media agency or a company to manage an Adwords campaign.

Internet marketers tend to expertise in one of the three methods. There are those companies that specialise in all areas, but they are few and far between. So what exactly is each marketing method, and what are their advantages and disadvantages.

The holy grail of the Internet marketer is search engine optimisation. When you type a keyphrase into Google, you are offered two different sets of results. Paid adverts feature on the right. Prominantly, in the middle are natural, or organic results. The organic results are unpaid, and are what Google considers most relevant. Now imagine if you could impress Google enough that you could get on the first page of those results. Even better, what if you could appear in the top three results? Being able to do so can bring in masses of potential customers and is why a good SEO company is worth its weight in gold. Search engine optimisation is achieved by a number of methods. First you have onsite optimisation which involves getting the title tags and body content just right, amongst other tweaks you can make. Next there is link building which a good SEO company should be capable with. Link building involves sending backlinks to your website from others. It is very basically, when website X puts a link to you. So what are the disadvantages? It is difficult to fault SEO, because a good SEO company really can work wonders. One disadvantage even with the best companies is that Google can be unpredictable. A method that you have been using successfully can suddenly stop working. However, there are many different methods which a good SEO company will keep on top with.

If patience and time isn’t on your side, you might consider pay per click advertising. You can bid to be listed on the right hand side with pay per click. You can to an extent determine exactly where you appear. A good advert will encourage people to click through. This is something you don’t have so much control over with organic results, as Google chooses what is displayed. Pay per click brings instant results- you can be advertising in minutes. Search engine optimisation takes months to get top rankings, and even then you have no guarantees. With the pay per click model you can pay your way to the top instantly. Although arguable a good Adwords management company will be able to optimise your campaign in such away, you will save their fees and more. Adwords can be very expensive though- I’ve seen bids that are more than what the product itself is worth. A good SEO company can be hired at a fraction of the price.

You have probably heard of social media, and if you haven’t come across Facebook you cannot read the papers or watch the news!If you use the Internet regularly, or even just watch the TV, you have to have come across social media. Who doesn’t have an account with the two main social networking sites- Facebook and Twitter? Who has been amazed to find their grandparents adding them on Facebook? Smart companies have realised social networking can be used for commercial gain. Social media is a subtle new way of getting your brand noticed. You should never try and sell with social media. Social media is all about spreading the word through making fans. A good social media company can definitely help you with this form of advertising, but do be aware it is very different to traditional forms.

Check out our Backlinking and PR Services by clicking below!

I know that I’ve already talked a lot about keywords but it really is at the start of the whole process and I can’t tell you how important it is.
You may have noticed now that Google has rolled out a new service for it’s Google search box – it’s called “Google Instant” and as you type in your search word it types in contextually relevant words. Now this is going to have a disturbing effect, not only on the searchers behaviour but also for the person who is paying for PPC advertising.
Firstly, the searcher for a particular term may choose to take advantage of a word or phrase that Google throws up for them – it may be relevant to their requirements but may be detrimental also to what you are trying to achieve with your SEO.
For instance, my website here is SEO’d to target one main keyword “website seo” – it appears in most metadata, titles and descriptions etc and I rank in the top 20 with 103,000,000 competing pages – pretty impressive for a site that’s less than a year old. However, if you type into Google’s search box the keyword “website seo” then instead of being able to display the relevant pages, you will now be offered relevant keywords that Google think you may be looking for, ie this is what displays..

website seo analysis
website seo checker
website seo tools
website seo tips
website seo services
website seo rating
website seo evaluation
website seo software
website seo audit

None of these keywords I attempt to rank for and should the searcher decide to opt for a synonym then my website would not be displayed.
Google is attempting to alter the behaviour of the searcher and offer them a more relevant search, which I commend, however, in the future it is going to require a different approach to SEO and the selection of keywords combined with trying to second guess what the searcher is actually looking for.
Personally, I think this is going to have a tremendous impact on the way websites are SEO’d for the future.
Keep checking back, because I’m going to be writing a lot more about this subject!!

Although keyword density is a parameter that you should be aware of it is not always that critical and as long as it is used sensibly and within context in the content of your site, it shouldn´t really represent too many problems.

An easy way to look at keywords on the page is, in Firefox (which should really be your default browser!!), type the word or phrase into the Google Toolbar and click the highlight option and you see that every occurrence of that phrase will appear highlighted!

It´s a quick and neat way to get a visual overview of your keywords on a page and to check that you´re not over using them.

Good luck and remember to check back for more SEO tips!!

Combine the Power of the Top Video and Social Marketing Platforms with our Social Media Video program to:

* Achieve top Search Engine Rankings
* Drive more traffic from the search engines and Social Media sites
* Brand you or your company with “Authority Status” in your niche
* Get massive long term benefits for your business
* Attract more customers
* Enable potential clients to have a “peek” inside your organization to help them decide if     they want to do business with you
* Get feedback about your products or services
* Launch new products
* Put “new life” into existing products
* Improve customer support, reduce costs and increase profits
* Create more effective news releases
* Strengthen client relationships
* Improve staff relationships and involvement in company matters
* Improve your online reputation
* Get your marketing messages global
* Create viral marketing campaigns
* Get a higher page result ranking on Google and Yahoo
* Get discovered by mavens in your industry – authority bloggers and journalists
* Reduce advertising costs. Traditional marketing typically relies on non-interactive messages to induce a response e.g. newspaper ads, brochures etc. which all cost money
* Encourage people to join in conversations with you using Social Media for example, by leaving a comment on your blog or sending you a message on Facebook
* Get a multitude of backlinks from the Social Sites

Why Should Video be the Spearhead of Your Social Marketing Campaigns?

1. Video content will create a relationship with potential customers much more readily than traditional text based content.

2. A well “optimized” video, with a comprehensive “distribution” strategy will generate incredible interest and traffic to your “offer” from:

* The video sharing sites such as youtube, myspacetv, Google video etc. – are some of the most highly trafficked sites in the world.
* The major search engines – Google, Yahoo and MSN have both adopted a “universal” approach to search rankings, that includes not just the traditional text-based results, but higher rankings to photos, audio, and of course, predominantly  video content.

3. Well produced video content will quickly raise your online profile to “expert” status. Customers will flock to you ready and willing to be parted from their money.

4. All the major video hosting sites are FREE. They are all eager to display and promote as many “sales messages” as you can send them. It’s their business. A win – win situation. They get their advertising cash and you get exposure for your business.

6. Becoming a Video Blogger will elevate your status and trust among the online communities and Social Networking groups.

7. A good thumbnail of your video, along with carefully chosen tags and keywords, will “grab the attention” of potential clients on the most highly trafficked search engines and Social Media sites, giving you a huge advantage in an ever increasingly competitive marketplace.

This is how you can grab that attention..

Social Media Video Marketing Program:

Our Social Media Video Marketing Program is definitely one of a kind and if you´re serious about your business and the increase in profits that can be made then this is for you – it´s not the cheapest but it´s the biggest bang for your buck that you can find.
Here´s what you get…

1. We set up accounts specifically for your business with the following sites:

* 50+ Video Hosting Sites
* 11 Additional Specialist “How-to” Video Sites
* 25 Top Social Bookmarking Sites
* 15 Social News Sites
* Twitter + 10 Micro-blogging Platforms
* 25 Photo Sharing/Blogging Platforms
* 10 Podcasting (Audio and Video) Directories
* 10 Top RSS Aggregators
* 25 Top Ping Services (Blog and RSS Search Engines)
* 7 Extremely High PR Blog Platforms (Blogger etc)

2.  Each month we create 3 mini videos 2 to 5 mins each and optimize each for specific keywords and initially  submit them to each site.

3.  We take each of the three videos and convert them to  different formats with altered titles and keywords and submit them to each site.

4.  We convert each of the initial 3 videos and convert  them to a podcast and submit 3 x podcasts to the Top Major Podcast Sites.

5.  We compile all of the “feeds” that we have created  in the submission process and then submit them to the  Top RSS Aggregators.

Social Media Video Marketing Program has definitely cracked the code!!!!.

We’ve brought all these systems together under a simple set up fee and monthly maintenance package, that is guaranteed to be the biggest Marketing Time Saver YOU have ever seen.

Finally you’ll discover the way to Google’s Heart is through Your Content and our Social Media video Marketing Program

YOU Can Now Satisfy Google’s Search Vision

Social Media video Marketing Program provides you with a blueprint and a workhorse engine that will get you top rankings on Google, more targeted traffic, more backlinks than you could ever imagine, and a super-effective way of Branding yourself or your small or large business.

COSTS.

A One off Set Up fee of €965 and €198 month + VAT/IVA

TAILORED PACKAGES.

We offer a Video Marketing Package which does not require the set up of individual accounts and is a diluted version of our main package.
You Get.

1. Creation of 2 Mini videos of 2 to 5 mins duration submitted to 50+ Video Hosting Sites, 25 Top Social Bookmarking Sites and 10 Top RSS Aggregators.

2. We convert each of the initial 2 videos and convert  them to a podcast and submit 3 x podcasts to the Top Major Podcast Sites.

COSTS.

A One Off Set Up Fee of €575 and €99 monthly +Vat/IVA

One of the ways that the SE¨s determine relevance and therefore ranking is to examine the internal link structure of a website. That is, the way that the pages link to each other across the Site. Since they can´t really understand the text of the Site they can understand the relevance if pages link to each other rather than 10 pages that appear to have no connection with each other.
Always try and use synonyms (remember Latent Semantic Indexing??) and other relevant keyword/phrases that support the general topic of the Site.
Try also to make it look a general and generic link that fits in with the page, the site and makes sense to the viewer as well. All link building on your site should be seen as “natural”, remember that the SE´s place great “import” on links, including internal links so plan out what you intend to do carefully befor you actually implement it.
Keep checking out for our Great Tips of the Day!!

So you´re going to need some new content for your site – so why not create an article or even a review of one of your products and then submit that to a few of the top Article Directories.

It´s not difficult to do, remember that you´re not writing for the SE´s, as I´ve said many times – so make it interesting and zappy.

Pick your topic, then pick your keyword, put the kw into the title of the article, try and use it in the first or second sentence and in the last one or two sentences. Use it in context and so that it makes sense for the reader – focus on the topic and the reader and then if you use the few rules above it will be not only found by the SE´s but also rated as relevant.

There´s lots more that you can do to syndicate  your article – keep coming back for more tips!!

I´ve mentioned before that the SE´s can´t read javascript so be careful  – I´ve often seen sites that are over 90% JS and whilst they may look trendy and current, the SE´s have difficulty in ranking them for relevancy. Always try and include some text on pages that are heavy with js.
Where you can, move the files off page, similarly with .css files, they can be quite large and there is rarely ever any need to have them on your page.
Anything that pushes the metadata, or anything that the SE´s are looking for, lower down the page should be avoided – why make it harder for the Search Engines??
Search Engine friendly is our motto and should be yours too!!

Keep checking out our regular SEO Tip of the Day!!