Wednesday, February 8, 2012

Welcome to WEBSITE SEO – the Specialists in website SEO & Getting Small Businesses onto the Web

Google Maps & Local Search

Posted by admin On March - 11 - 2010

local google mapsGoogle Maps is our new entry method to getting your Site onto the First page of Google.

Google is always striving to stay as the No 1 Search Engine and to represent search data in the most useful and relevant way to it´s users. The way the web works and more importantly, the way the user actually uses the web is changing and Google is trying to reflect the dynamic nature by presenting it´s search results in more practical ways.

Take, for instance, the generic keyword “rent car” – Google returns suitable results but now identifies the IP address of the user and then displays data from it´s database relevant to my search area (I´m based in Malaga, Southern Spain) and then includes those listings. (see pic)

google maps

Technically speaking, this is a listing within a listing as businesses have to be registered separately with Google to appear in the maps.

You can see, I hope, that this is a tremendous opportunity to be able to get your  Site high in the rankings especially where you are operating in a very competitive niche.  Car Rental for instance is very competitive and Hertz are paying up to $12 per click on PPC ads and their listing at No1 would be very difficult, if not nigh on impossible, to move from the top.

More importantly, these ads are considered highly relevant to the user and attract a much higher click through rate (CTR).

If you are not already listed then we offer a fixed price package to not only get you listed but also to apply our SEO knowledge to get you a higher listing and also to stay at the top of the listings.

The major Search Engines now consider Local Search to be one of the most important areas of growth as they strive to provide accurate and relevant information to their users – this is even more important now as “mobile search” is enjoying huge growth and mobile phones and PDA´s adapt to take advantage of the Internet.

See our Get a Google Listing section for more information about how we can get you listed and drive more relevant customers to your business!

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