Local Search

What is local search and what can it do for your business?

Firstly, the increase of available technology and it´s application by the Search Engines, Google, MSN and Yahoo (the big 3) means that they are able to locate the geographical address of the PC that is making the query.
For example, a searcher may be looking for a Lawyer in his/her home town and may well type that town into the search bar in the Search Engine (SE) and the results that return will include those for the home town. However, as the SE´s scramble to make searching a more relevant experience they have become much more sophisticated at understanding and interpreting the “Local Intent” at not only the search query but also the location of the searcher using Geotargeting.
If you were to search for the term “restaurants” then Google will return restaurants that are local to you – a technology that is becoming more useful especially with the growth of 3G phones and mobile devices.

It may well surprise you that over 50% of the near 10 billion searches per month are now considered to have “local intent” ie., for local businesses, services and products.

If you are not concentrating on maximising your presence to your local market then not only are you leaving money on the table but you´re falling behind your competitors too – as the web floods with trillions of websites with millions being added each week – search is becoming more “Location Aware”

Traditional Yellow Pages are losing revenue to the Internet – Big Time!!! and many are now closing in the US as customers turn to their “always on” broadband services to quickly search for local businesses – chances are they´re just looking for a phone number so they can call direct – when was the last time that you looked through your Yellow Pages for a plumber, florist or dentist? – your ad is probably extinct while there are active searchers using mobile devices to find the services you are offering – but they´re not finding you!

Local search is growing exponentially and is the fastest growth area in SE´s today as they strive to make any search term as relevant as possible to the user, this means location as well as content – you´ll start to see the inclusion of maps now to provide the searcher with more relevant information.

If you can capture this “local intent” then not only will you get an excellent return on your investment of time and money but local search leads have proven to get customers with a higher than average intent to purchase too!!

If you want to learn more then check out our fixed price packages to get you high profile visibility on the net now!!

WEBSITE SEO HAVE JUST ADDED NEW LOWER PRICES AND A GUARANTEE TOO!!

YOU´D HAVE TO BE CRAZY NOT TO CHECK OUT THIS OFFER!!

[promovideo]

Popularity: 2% [?]