SEO and Site optimization many times comes down to testing what may or may not work and testing, testing, testing – One thing you can do is look at your competitors listings and look at the titles that are pulled from their websites tags – is it more compelling than yours? – would you want to click on it?.
Maybe you can make yours more intriguing – lets face it  – when you´re presented with a list of results and you have to make a choice as to which one you want to click – analyse what would make you click one site as opposed to another.
Try changing the titles and see if you get a better response from it – it´s about grabbing the searchers attention and then getting them to click on your Listing.
Small changes can often yield dramatic results – I´m running a campaign on adwords currently – I always test with 2 ads to see the variations – one was getting 76.4% of the clicks with the other 23.6% – the only difference was that a price offer of $80 appeared as the first phrase in the ad as opposed to the end phrase in the least performing ad.
Go and try it – you just might make a big improvement!!

More tips later this week!!

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